STEVE JOBS

Just finished Steve Jobs by Walter Isaacson. The book is a very revealing look
into the life a whom many would label a genius for what he created, invented, and rebuilt over the course of his career at Apple, and Pixar.

He obviously could be an intense and difficult man to work with, but he commanded excellence in the products he created and would settle for nothing less. He has left us with outstanding tools to get through our days more entertained, informed and simply happy. And has created from bankruptcy the most valuable company on earth.

HIGHLIGHTS FROM STEVE JOBS by WALTER ISAACSON
-If he's decided that something should happen, then he's just going to make it happen.
-You did the impossible because you just didn't realize it was impossible
-Inspired by the minimalism of the Bauhaus movement; Modernist International Design championed by Bauhaus taught; DESIGN SHOULD BE SIMPLE, YET HAVE AN EXPRESSIVE SPIRIT; EMPHASIZED RATIONALITY AND FUNCTIONALITY BY EMPLOYING CLEAN LINES AND FORMS
-Typography was a tremendous focus and passion (sans serif)
-Herbert Bayer Fine Art = Applied Industrial Design
-God is in the details, less is more
-Jobs "The way we're running the company, the product design, the advertising, it all comes down to this; LET'S MAKE IT SIMPLE, REALLY SIMPLE"
-Jobs "Simplicity is the ultimate sophistication"
-Jobs "The main thing in our design is that we have to make things intuitively obvious
-In regards to doing market research Jobs replied,"CUSTOMERS DON'T KNOW WHAT THEY WANT UNTIL WE"VE SHOWN THEM"
-Jobs "It's not done until it ships"
-THE APPLE VOICE: For Jobs that voice had  distinctive qualities: SIMPLE, DECLARATIVE, CLEAN
Lee Clow "He told us to get back to our Apple Voice. It's a very simple and honest voice"
-One of the clearest expressions of his credo: True creativity and simplicity come from integrating the whole widget- Hardware and software, and for that matter content and covers and salesclerks- rather than allowing things to be open and fragmented as happened in the world of Windows PC's and was now happening with Android devices.
-The ability to integrate hardware and software and content into one unified system enabled him to impose simplicity. The astronomer Johan Kepler declared that "nature loves simplicity and unity", so did Steve Jobs.
-Dozens of the colleagues whom Jobs most abused ended their littany of horror stories by saying he got them to do things they never dreamed possible. And he created a corporation crammed with A players

-JOBS "That's what I've always tried to do- keep moving. Otherwise, as Dylan says, 'If you're not busy being born, you're busy dying'".


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